Since 1964 Norco‘s vision has remained the same: build better bikes…. from kids and comfort bikes to mountain and cross this passion shines through. Learn more
Rocky Mountain bikes were born on Vancouver’s epic North Shore and excel in the type of fast, steep and varied terrain we call home.
There is simply no better way to make riding faster, safer and more fun than a quality full suspension mountain bike. Engineers have poured hours developing suspension that gobbles up bumps and maximizes traction. That said, how we talk about suspension is stuck in the 1990s; with almost every brand claiming they’re the only one to have solved suspensions’ achilles heel (whatever that is) with their new linkage or widget. This mismatch between marketing hype and engineering reality has led to a widespread misunderstanding of how suspension actually works. This post is our attempt to demystify suspension and, hopefully, give you enough information to make an informed purchase and unlock the benefits of your next full suspension mountain bike.
At Eastside, we aim high. Not only to we want to be the best bike shop in Boise, but we also want to be the friendliest. This is no small task; Boise is graced with an abundance of shops all trying to do the same.  Since we’ve opened, we have strived to be a different kind of bike shop.  One that’s service-focused, community-oriented, and driven by the love for bikes we share with our customers.  Here are the three things we do to be a different, better kind of bike shop.
here is so much more to riding than spec sheets and numbers. A point captured perfectly by Wade Simmons and Jesse Melamed in the video. Riding is ultimately about freedom, going to places you’ve never been before, and seeing new ways to become a better rider. Maybe we’re just sentimental, but the video does a pretty good job at pulling at mountain bikers’ heart strings.
