One of the things I love about in Boise is that we get to serve families that are serious about cycling. At Eastside, we’re always looking for bikes that make mountain biking more fun, more affordable, and more accessible for the whole family. Last year, while shopping for a mountain bike for my daughter, I was surprised to find that there were far more carbon wonder-bikes than kids bikes that could handle a ride in the Boise foothills. This started me on a search for a brand could innovate for riders of all ages and skill-levels. What I found was the Canadian classic: Norco. Started in 1964 in a British Columbia chicken coop, Norco has a heritage few other North American companies can claim. It made its name building, high quality bikes at a time when the idea was virtually unheard of. While many of its contemporaries scoffed at the idea …

We’re huge fans of the new Rocky Mountain Instinct and apparently so are the folks over at Pinkbike. We’ve been able to get few rides in on some of the early release Instincts in the Boise foothills and have come away impressed. So while it’s one thing to say that the new Instinct climbs better and is more fun than any trail bike has business being, its another have it in black and white. So here is what they had to say: There you have it and we wholeheartedly agree.  For Mike Levy’s full review, head over to Pinkbike.  To get your hands on the new Rocky Mountain Instinct swing by the shop to day or call to get one on pre-order.  We have a feeling this bike is going to go fast.  In addition to the Instinct 90 BC edition, Rocky offers standard versions of the Instinct with 140 mm front and …

There is simply no better way to make riding faster, safer and more fun than a quality full suspension mountain bike. Engineers have poured hours developing suspension that gobbles up bumps and maximizes traction. That said, how we talk about suspension is stuck in the 1990s; with almost every brand claiming they’re the only one to have solved suspensions’ achilles heel (whatever that is) with their new linkage or widget. This mismatch between marketing hype and engineering reality has led to a widespread misunderstanding of how suspension actually works. This post is our attempt to demystify suspension and, hopefully, give you enough information to make an informed purchase and unlock the benefits of your next full suspension mountain bike.