Since 1964 Norco‘s vision has remained the same: build better bikes…. from kids and comfort bikes to mountain and cross this passion shines through. Learn more
Rocky Mountain bikes were born on Vancouver’s epic North Shore and excel in the type of fast, steep and varied terrain we call home.
At Eastside, we aim high. Not only to we want to be the best bike shop in Boise, but we also want to be the friendliest. This is no small task; Boise is graced with an abundance of shops all trying to do the same.  Since we’ve opened, we have strived to be a different kind of bike shop.  One that’s service-focused, community-oriented, and driven by the love for bikes we share with our customers.  Here are the three things we do to be a different, better kind of bike shop.
27.5 vs 29? is a question we see more of our customers fret over than almost any other. There seems to be something so foundational about wheel size; it is as if there is an expectation that bikes with different wheel sizes must be dramatically different from each other. The bike industry has hyped this up so much that wheel size isn’t just a characteristic of your bike, it says something about who you are.
We’re huge fans of the new Rocky Mountain Instinct and apparently so are the folks over at Pinkbike. We’ve been able to get few rides in on some of the early release Instincts in the Boise foothills and have come away impressed. So while it’s one thing to say that the new Instinct climbs better and is more fun than any trail bike has business being, its another have it in black and white. So here is what they had to say: There you have it and we wholeheartedly agree. For Mike Levy’s full review, head over to Pinkbike. To get your hands on the new Rocky Mountain Instinct swing by the shop to day or call to get one on pre-order. We have a feeling this bike is going to go fast.  In addition to the Instinct 90 BC edition, Rocky offers standard versions of the Instinct with 140 mm front and …
One of the things I love about in Boise is that we get to serve families that are serious about cycling. At Eastside, we’re always looking for bikes that make mountain biking more fun, more affordable, and more accessible for the whole family. Last year, while shopping for a mountain bike for my daughter, I was surprised to find that there were far more carbon wonder-bikes than kids bikes that could handle a ride in the Boise foothills. This started me on a search for a brand could innovate for riders of all ages and skill-levels. What I found was the Canadian classic: Norco. Started in 1964 in a British Columbia chicken coop, Norco has a heritage few other North American companies can claim. It made its name building, high quality bikes at a time when the idea was virtually unheard of. While many of its contemporaries scoffed at the idea …
