Since 1964 Norco‘s vision has remained the same: build better bikes…. from kids and comfort bikes to mountain and cross this passion shines through. Learn more
Rocky Mountain bikes were born on Vancouver’s epic North Shore and excel in the type of fast, steep and varied terrain we call home.
At Eastside, we aim high. Not only to we want to be the best bike shop in Boise, but we also want to be the friendliest. This is no small task; Boise is graced with an abundance of shops all trying to do the same.  Since we’ve opened, we have strived to be a different kind of bike shop.  One that’s service-focused, community-oriented, and driven by the love for bikes we share with our customers.  Here are the three things we do to be a different, better kind of bike shop.
here is so much more to riding than spec sheets and numbers. A point captured perfectly by Wade Simmons and Jesse Melamed in the video. Riding is ultimately about freedom, going to places you’ve never been before, and seeing new ways to become a better rider. Maybe we’re just sentimental, but the video does a pretty good job at pulling at mountain bikers’ heart strings.
One of the things I love about in Boise is that we get to serve families that are serious about cycling. At Eastside, we’re always looking for bikes that make mountain biking more fun, more affordable, and more accessible for the whole family. Last year, while shopping for a mountain bike for my daughter, I was surprised to find that there were far more carbon wonder-bikes than kids bikes that could handle a ride in the Boise foothills. This started me on a search for a brand could innovate for riders of all ages and skill-levels. What I found was the Canadian classic: Norco. Started in 1964 in a British Columbia chicken coop, Norco has a heritage few other North American companies can claim. It made its name building, high quality bikes at a time when the idea was virtually unheard of. While many of its contemporaries scoffed at the idea …
