At Eastside, we aim high. Not only to we want to be the best bike shop in Boise, but we also want to be the friendliest. This is no small task; Boise is graced with an abundance of shops all trying to do the same. Since we’ve opened, we have strived to be a different kind of bike shop. One that’s service-focused, community-oriented, and driven by the love for bikes we share with our customers. Here are the three things we do to be a different, better kind of bike shop.
There is simply no better way to make riding faster, safer and more fun than a quality full suspension mountain bike. Engineers have poured hours developing suspension that gobbles up bumps and maximizes traction. That said, how we talk about suspension is stuck in the 1990s; with almost every brand claiming they’re the only one to have solved suspensions’ achilles heel (whatever that is) with their new linkage or widget. This mismatch between marketing hype and engineering reality has led to a widespread misunderstanding of how suspension actually works. This post is our attempt to demystify suspension and, hopefully, give you enough information to make an informed purchase and unlock the benefits of your next full suspension mountain bike.
The 2018 Rocky Mountain Instinct has been one of our favorite bikes this year. It turns out that Bicycling Magazine thinks the same thing, giving the Instinct top honors in a field packed full of 29 inch trail bikes. What got the Instinct the nod? Simply put, it was its versatility: “a bike that you can race XC on Saturday and take to the lift-served park on Sunday.” You can read more about Bicyling’s thoughts on the Instinct here. We keep an Instinct along side of several bikes from Rocky Mountain and Norco as part of our demo fleet. Stop by for a test ride today, we thing you will be similarly impressed.
One of the things I love about in Boise is that we get to serve families that are serious about cycling. At Eastside, we’re always looking for bikes that make mountain biking more fun, more affordable, and more accessible for the whole family. Last year, while shopping for a mountain bike for my daughter, I was surprised to find that there were far more carbon wonder-bikes than kids bikes that could handle a ride in the Boise foothills. This started me on a search for a brand could innovate for riders of all ages and skill-levels. What I found was the Canadian classic: Norco. Started in 1964 in a British Columbia chicken coop, Norco has a heritage few other North American companies can claim. It made its name building, high quality bikes at a time when the idea was virtually unheard of. While many of its contemporaries scoffed at the idea …