here is so much more to riding than spec sheets and numbers. A point captured perfectly by Wade Simmons and Jesse Melamed in the video. Riding is ultimately about freedom, going to places you’ve never been before, and seeing new ways to become a better rider. Maybe we’re just sentimental, but the video does a pretty good job at pulling at mountain bikers’ heart strings.
27.5 vs 29? is a question we see more of our customers fret over than almost any other. There seems to be something so foundational about wheel size; it is as if there is an expectation that bikes with different wheel sizes must be dramatically different from each other. The bike industry has hyped this up so much that wheel size isn’t just a characteristic of your bike, it says something about who you are.
The Norco Sight was one of the bikes that made us bring Norco to Boise. It’s combination of stellar suspension, smart spec and affordable price is pretty unique. It’s always nice to find out that others agree. This time it’s the folks over at bike magazine, whose 2018 Bible of Bike Test just dropped this week. In a test with no shortage of remarkable bikes, the Norco Sight was a favorite.
At Eastside, we aim high. Not only to we want to be the best bike shop in Boise, but we also want to be the friendliest. This is no small task; Boise is graced with an abundance of shops all trying to do the same. Since we’ve opened, we have strived to be a different kind of bike shop. One that’s service-focused, community-oriented, and driven by the love for bikes we share with our customers. Here are the three things we do to be a different, better kind of bike shop.