here is so much more to riding than spec sheets and numbers. A point captured perfectly by Wade Simmons and Jesse Melamed in the video. Riding is ultimately about freedom, going to places you’ve never been before, and seeing new ways to become a better rider. Maybe we’re just sentimental, but the video does a pretty good job at pulling at mountain bikers’ heart strings.
The 2018 Rocky Mountain Instinct has been one of our favorite bikes this year. It turns out that Bicycling Magazine thinks the same thing, giving the Instinct top honors in a field packed full of 29 inch trail bikes. What got the Instinct the nod? Simply put, it was its versatility: “a bike that you can race XC on Saturday and take to the lift-served park on Sunday.” You can read more about Bicyling’s thoughts on the Instinct here. We keep an Instinct along side of several bikes from Rocky Mountain and Norco as part of our demo fleet. Stop by for a test ride today, we thing you will be similarly impressed.
One of the things I love about in Boise is that we get to serve families that are serious about cycling. At Eastside, we’re always looking for bikes that make mountain biking more fun, more affordable, and more accessible for the whole family. Last year, while shopping for a mountain bike for my daughter, I was surprised to find that there were far more carbon wonder-bikes than kids bikes that could handle a ride in the Boise foothills. This started me on a search for a brand could innovate for riders of all ages and skill-levels. What I found was the Canadian classic: Norco. Started in 1964 in a British Columbia chicken coop, Norco has a heritage few other North American companies can claim. It made its name building, high quality bikes at a time when the idea was virtually unheard of. While many of its contemporaries scoffed at the idea …
27.5 vs 29? is a question we see more of our customers fret over than almost any other. There seems to be something so foundational about wheel size; it is as if there is an expectation that bikes with different wheel sizes must be dramatically different from each other. The bike industry has hyped this up so much that wheel size isn’t just a characteristic of your bike, it says something about who you are.