One of the things I love about in Boise is that we get to serve families that are serious about cycling. At Eastside, we’re always looking for bikes that make mountain biking more fun, more affordable, and more accessible for the whole family. Last year, while shopping for a mountain bike for my daughter, I was surprised to find that there were far more carbon wonder-bikes than kids bikes that could handle a ride in the Boise foothills. This started me on a search for a brand could innovate for riders of all ages and skill-levels. What I found was the Canadian classic: Norco. Started in 1964 in a British Columbia chicken coop, Norco has a heritage few other North American companies can claim. It made its name building, high quality bikes at a time when the idea was virtually unheard of. While many of its contemporaries scoffed at the idea …
There is simply no better way to make riding faster, safer and more fun than a quality full suspension mountain bike. Engineers have poured hours developing suspension that gobbles up bumps and maximizes traction. That said, how we talk about suspension is stuck in the 1990s; with almost every brand claiming they’re the only one to have solved suspensions’ achilles heel (whatever that is) with their new linkage or widget. This mismatch between marketing hype and engineering reality has led to a widespread misunderstanding of how suspension actually works. This post is our attempt to demystify suspension and, hopefully, give you enough information to make an informed purchase and unlock the benefits of your next full suspension mountain bike.
27.5 vs 29? is a question we see more of our customers fret over than almost any other. There seems to be something so foundational about wheel size; it is as if there is an expectation that bikes with different wheel sizes must be dramatically different from each other. The bike industry has hyped this up so much that wheel size isn’t just a characteristic of your bike, it says something about who you are.
The Norco Sight was one of the bikes that made us bring Norco to Boise. It’s combination of stellar suspension, smart spec and affordable price is pretty unique. It’s always nice to find out that others agree. This time it’s the folks over at bike magazine, whose 2018 Bible of Bike Test just dropped this week. In a test with no shortage of remarkable bikes, the Norco Sight was a favorite.